Sweet Berry Fresh Market

Almost unnoticeably, SweetBerry Fresh Market is located in a parking lot on Euclid Avenue. This modest business, which occupies a 7,000-square-foot sales floor, acts as a bridge between a modern emphasis on farm-to-table, locally produced products and a historic dedication to freshness. SweetBerry was founded by produce distributor Joe Bartolone and Steve Saltzman, whose family has a four-generation history with Dave’s Markets. Ryan Wilson, the shop manager, explained that SweetBerry is run independently of the Dave’s chain. Interestingly,

Peppers Fresh Market is a separate business that Saltzman manages in Northfield. After enduring the retail scene for more than three years, SweetBerry has established itself in a structure that previously housed two other grocery stores, both of which failed due to market conditions. SweetBerry Fresh Market thrives as a little time machine in its humble location, fusing the modern philosophy of supporting local farmers with a commitment to time-tested freshness.